Area guides, market reports, and expert content that ranks in Google, builds your authority, and gives homeowners a reason to choose your agency.
The estate agents who dominate local search are the ones who consistently publish useful, relevant content about their market. Not because Google likes blog posts, but because content answers the questions homeowners are actually searching for.
We create content that does three things: ranks in Google, demonstrates your local expertise, and converts readers into valuation requests. Every piece serves a purpose in your SEO strategy.
Comprehensive guides to every town, village, and neighbourhood you cover. Schools, transport, amenities, property prices, and what it is actually like to live there. These rank for "living in [area]" and "moving to [area]" searches, attracting homeowners at the research stage.
Monthly or quarterly reports on your local property market with real data and your professional commentary. Positions your agency as the authority, generates backlinks from local press, and gives your social media and email marketing high-quality content to share.
"How to prepare your home for sale", "Understanding the lettings process", "First-time buyer guide for [your area]". Practical, genuinely helpful content that builds trust and answers the questions vendors and landlords search for.
Short-form video ideas and scripts for property tours, area introductions, market updates, and agent-to-camera content. We plan the content strategy; you record the videos that build personal connection with your audience.
Portal dependency is the biggest risk facing estate agents. Rightmove and Zoopla control the traffic, set the prices, and can change the rules whenever they want. Your own content marketing builds an audience you control.
Every area guide you publish, every market report you release, and every piece of advice content you write strengthens your position. Over time, your website becomes the local property resource, and your agency becomes the obvious choice.
Book a free discovery call and we will show you exactly how we can help.