Letting agent marketing requires a different approach. We help property management companies attract landlords, build trust, and grow their portfolio with marketing built for the lettings business.
Most marketing agencies treat lettings as an afterthought. They build sales-focused websites, run vendor-focused ad campaigns, and bolt on a "landlords" page as an afterthought. This approach fails because lettings has fundamentally different dynamics.
Your revenue model is recurring. Your client relationship is ongoing. Your audience (landlords) needs different messaging than vendors. And your growth metric is portfolio size, not transaction count.
With the Renters' Rights Act coming into force on 1 May 2026, abolishing Section 21 and introducing the PRS Database, the compliance burden on letting agents is greater than ever. Civil penalties range from £7,000 to £40,000 for breaches. This is not just a regulatory challenge: it is a marketing opportunity. Agents who position compliance expertise as a core service benefit will win the landlords who are wavering on professional management.
The landlord pool is contracting. New buy-to-let mortgage authorisations have roughly halved, and small-scale landlords are gradually exiting. You must fight harder for fewer landlords whilst convincing existing ones not to sell up. Your marketing needs to reach them before the crisis, not after.
With fees typically running 8-15% of rental income for full management, and landlord margins squeezed by mortgage tax relief changes and the Tenant Fees Act, you must justify every penny. Your marketing must demonstrate the value of professional management: compliance, void reduction, rent optimisation, and peace of mind.
The DMCC Act, Renters' Rights Act, EPC requirements, Decent Homes Standard, deposit protection, Right to Rent checks. Almost 8 in 10 agents say the Renters' Rights Act is the reform they fear most. Your marketing should position your agency as the guide through this complexity, not just another letting agent.
You need to attract landlords (your revenue source) and tenants (your landlords' customers) with completely different messaging, often through the same channels.
A website that puts landlords first. Prominent management service pages, transparent fee information, landlord testimonials, and rental valuation forms that generate enquiries.
Targeted campaigns for "letting agents [area]", "property management [town]", and "let my property [area]". Immediate visibility with landlords who are actively searching for an agent.
Content marketing targeting landlord searches: "do I need a letting agent?", "letting agent fees explained", "landlord responsibilities 2026". Build authority and attract landlords at the research stage.
Email campaigns that nurture prospective landlords with market data, regulatory updates, and case studies. Stay front of mind until they are ready to instruct.
We have written a comprehensive guide specifically for letting agents: Marketing for Letting Agents: The Complete Guide. It covers landlord acquisition, website strategy, local SEO for lettings, and the metrics that matter for portfolio growth.
Book a complimentary brand review. We will assess your current marketing and identify the fastest route to portfolio growth.