Estate Agency Marketing Ideas That Actually Work

Most estate agent marketing advice is either too generic to be useful or too theoretical to implement. This is different. These are practical, tested strategies that estate agents across the UK and Ireland are using right now to generate valuations and win instructions.

1. Optimise your Google Business Profile

Your Google Business Profile is often the first thing a homeowner sees when they search for estate agents in your area. Yet most agents treat it as an afterthought.

Upload professional photos of your office, your team, and your best-presented properties. Post weekly updates with market insights and recently sold properties. Respond to every review within 24 hours, positive or negative. Add all your services, your areas covered, and your opening hours.

A well-optimised Google Business Profile can generate more leads than your website. Treat it with the same attention.

2. Create local area guides

When someone searches "living in [your town]" or "[your town] property market", you want your agency to appear. Area guides are the way to make that happen.

Write detailed, genuinely useful guides to the areas you cover. Include information about schools, transport links, local amenities, average property prices, and what it is actually like to live there. These pages rank well in search, position you as the local expert, and attract homeowners who are researching their move.

3. Celebrate every completion

Every sold or let property is a marketing opportunity. "Just Sold" and "Just Let" posts on social media do three things: they prove to potential vendors that you deliver results, they give your existing clients a moment to celebrate, and they keep your agency visible in the local feed.

Make these posts look professional. Branded templates with the property photo, the sold/let price (with permission), and your agency branding. Consistency here builds serious credibility over time.

4. Run valuation-focused Google Ads

When someone searches "sell my house in [your town]" or "estate agents [your area]", they are ready to act. Google Ads let you appear at the top of those results immediately.

The key is specificity. Do not run broad campaigns targeting the whole country. Target your exact areas with specific landing pages designed to generate valuation requests. Track cost per lead, not clicks, and optimise weekly.

5. Build an email database

Your email list is one of your most valuable marketing assets. Every homeowner who has ever enquired, booked a valuation, or attended a viewing is a potential future instruction.

Send a monthly market update with local property data, recent sales, and genuine advice. Keep it short, useful, and consistent. When they are ready to sell, your agency will be the first one they think of.

6. Use video walkthroughs

Video content performs exceptionally well on social media and property portals. Short video walkthroughs of your listings generate more engagement, more shares, and more enquiries than static images.

You do not need expensive equipment. A modern smartphone, a gimbal for stability, and good natural lighting are enough. The key is doing it consistently for every instruction, not just the premium ones.

7. Partner with local businesses

Estate agents sit at the centre of a network of home-related services: mortgage brokers, solicitors, removals companies, interior designers, tradespeople. Build relationships with these businesses and cross-promote.

A recommended supplier list on your website drives traffic, builds trust, and creates referral opportunities in both directions.

8. Invest in professional photography

This might seem obvious, but too many agents still list properties with phone photos taken in poor lighting. Professional photography is not a luxury; it is a baseline requirement.

Properties with professional photos sell faster and achieve higher prices. More importantly, when a vendor sees the quality of your listing photos, they trust you to present their property well.

9. Create a link-in-bio page

Your social media profiles can only link to one URL. A link-in-bio page solves this by giving you a single branded page that connects to everything: your website, your valuation form, your latest listings, your Google reviews, and your contact details.

Tools like KerbLink are built specifically for estate agents, giving you a professional hub that works across Instagram, Facebook, TikTok, and LinkedIn.

10. Be consistent

The most important marketing strategy is the one you actually maintain. A burst of activity followed by silence is worse than doing nothing at all. Choose three or four channels, commit to a consistent schedule, and stick to it.

Marketing compounds. The estate agents who win the most instructions are not the ones with the biggest budgets; they are the ones who show up consistently, week after week, month after month.

Related reading

• Digital Marketing for Estate Agents: The Complete Guide
• Local SEO for Estate Agents
• How Much Does Estate Agent Marketing Cost?

What next?

If you want help implementing any of these strategies for your agency, get in touch. We work exclusively with estate agents and can help you build a marketing system that generates valuations and instructions consistently.